Tag Archives: Googles

Driverless taxis to cancer drugs: Google’s moonshots are serious business

When Google renamed itself Alphabet Inc. in 2015, co-founder Larry Page revealed that one of the new name’s meanings was a pun: alpha-bet, as in “a bet on investment returns above a benchmark.” This implied that the so-called “Other Bets” in Google’s financial reports — subsidiaries that work on projects ranging from self-driving cars to cancer cures — aren’t just moonshot bids to make the world better, but potential businesses… Source link

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Google’s ‘Other Bets’ Should Focus On Its Main Business

When Google renamed itself Alphabet Inc. in 2015, co-founder Larry Page revealed that one of the new name’s meanings was a pun: alpha-bet, as in “a bet on investment returns above a benchmark.” This implied that the so-called “Other Bets” in Google’s financial reports — subsidiaries that work on projects ranging from self-driving cars to cancer cures — aren’t just moonshot bids to make the world better, but potential businesses with better-than-average returns. It may be… Source link

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Inside Google’s Post-Pandemic Office Experiment – NBC Bay Area

Need a new wall? What if it was as quick as blowing up a balloon? How about some privacy? What about a booth? If the office needs a new kitchen, that can be done in minutes too. It’s all part of what may be the office of the future — part pandemic-inspired, part Google trying stuff out. Michelle Kaufman, director of what Google calls “built environment,” gave NBC Bay Area an exclusive tour of several warehouses full of experiments aimed at figuring out the future of the… Source link

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What the FLoC? Everything you need to know about Google’s new ad tech that aims to replace third-party cookies

Will ‘Federated Learning of Cohorts’ preserve user privacy? The jury is still out Over the years, web developers have dreamed up dozens of cute error pages to remind visitors to switch on cookies in their browsers. Most are riffs on the eponymous baked snack (“Will work for cookies”) or Sesame Street’s Cookie Monster. But the Cookie Monster may soon have fewer job opportunities – at least, that’s if Google gets its way. The internet giant… Source link

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Google’s 3-Word Plan for Returning to Work Is the Best I’ve Ever Seen

As we get closer to what all of us hope is the end of the pandemic, companies are faced with a new challenge: how to bring people back to work. It’s not a small thing to consider when and how to get your team back in the office safely–or, whether that’s something you should do at all. That’s exactly the question Google is tackling with a new set of policies rolled out this week in a  blog post by the company’s CEO, Sundar Pichai. Google’s workforce has been almost entirely remote since… Source link

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Using the Core Web Vitals Report To Prepare for Google’s Page Experience Update

Google algorithm updates are a well-known entity in the digital marketing world. While the average person might not be aware of the frequent changes and the specific ranking factors that help determine which sites get onto Page 1, SEO professionals are always looking for the next major update. According to a 2019 report from Moz, Google makes thousands of minor tweaks or improvements to its search engine algorithm each year. However, while many of these updates are minor, there are major… Source link

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Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have been on the Privacy Sandbox’s “federated learning of cohorts (FLoC)” as the go-forward reality for targeting on… Source link

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Google’s New HDR+ With Bracketing Photo Processing Cleverness

Google HDR+ with Bracketing example, shot on a Pixel 4A 5G. Google One of the main reasons I’ve stuck with Pixel phones over the last few years has been the quality of the photos. Sure, other phones have offered higher resolutions, more advanced sensors, but thanks to Google’s clever processing, the quality of the images from the Pixel’s camera have been among the best you can get. Which as a photographer, that’s key. They keep tweaking that processing, and the latest… Source link

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