Tag Archives: Googles

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

TipRanks The Bottom Is in for These 3 Stocks? Analysts Say ‘Buy’ Never say that one person makes no difference. This past Thursday, stocks tumbled, bonds surged, and investors started taking inflationary risks seriously – all because one guy said what he thinks. Jerome Powell, chair of the Federal Reserve, held a press conference at which he gave both the good and the bad. He stated, again, his belief that the COVID vaccination program will allow a full reopening of the economy, and that… Source link

Advertisers have been nimble throughout the variety of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state legislation, like Maryland’s—even the third-party cookie phase-out, which many didn’t think the industry would be able to overcome. Ad land and ad tech quickly pivoted strategies, working hand in hand with each other to provide solutions to the “cookie apocalypse,” well before the phase-out goes into effect next January. … Source link

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know it, the upending of the… Source link

In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold. The Alphabet Inc. GOOG -2.37% company announced Wednesday that its ad tools would no longer support individual tracking of users across websites starting in 2022. Taken with a similar… Source link

The third-party cookie is dying, and Google is trying to create its replacement.  No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the lynchpin in a shadowy, seedy, multi-billion dollar advertising-surveillance industry on the Web; phasing out tracking cookies and other persistent third-party identifiers is long overdue. However, as the foundations shift beneath the advertising industry, its biggest players are determined to… Source link