Tag Archives: FLoC

The logo for Google LLC is seen at their office in Manhattan, New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to Reuters.com Register Jan 25 (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web… Source link

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. It’ll keep data for the last three weeks of your browsing history and as of now, Google is restricting the number of topics to… Source link

Google’s Privacy Sandbox aims to create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to provide ad-funded access to digital properties. Criteo participated in Google’s first Origin Trial of its Federated Learning of Cohorts (FLoC), part of Chrome’s Privacy Sandbox … Source link

Google wants to change the way we’re tracked around the web, and given the widespread use of its Chrome browser, the shift could have significant security and privacy implications—but the idea has been less well-received by companies that aren’t Google. The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name. It aims to give advertisers a way of targeting ads without exposing details on individual users, and it does this by… Source link

Will ‘Federated Learning of Cohorts’ preserve user privacy? The jury is still out Over the years, web developers have dreamed up dozens of cute error pages to remind visitors to switch on cookies in their browsers. Most are riffs on the eponymous baked snack (“Will work for cookies”) or Sesame Street’s Cookie Monster. But the Cookie Monster may soon have fewer job opportunities – at least, that’s if Google gets its way. The internet giant… Source link

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have been on the Privacy Sandbox’s “federated learning of cohorts (FLoC)” as the go-forward reality for targeting on… Source link

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine… Source link

WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions will continue in the official WordPress Slack channel. Google FLoC Being able to track what people are interested in by using third party cookies is lucrative for Google. Ads targeted by user interest are said to convert at a higher rate are are thus more valuable to both advertisers and Google… Source link

Google is going it alone with its proposed advertising technology to replace third-party cookies. Every major browser that uses the open source Chromium project has declined to use it, and it’s unclear what that will mean for the future of advertising on the web. A couple of weeks ago, Google announced it was beginning to test a new ad technology inside Google Chrome called the Federated Learning of Cohorts, or FLoC. It uses an algorithm to look at your browser history and place you in… Source link

Over the first half of April 2021, “a switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web,” tweeted the Electronic Frontier Foundation (EFF), a nonprofit organization defending privacy and civil liberties in the digital world. The EFF further wrote that while FLoC, Federated Learning of Cohorts, is… Source link