Tag Archives: cookies

Farewell, advertising cookie. After years of debate, Apple Inc. and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the internet. Apple’s plan has pleased privacy advocates but left mobile app developers, ad-tech firms and rivals (chiefly Facebook Inc.) worried and fuming. And

Google’s plan to replace third-party cookies is–on one level–really quite brilliant. Google’s entire business depends heavily on the ability to track users in order to identify their interests, and then show them “personalized ads” based on their web activity. The third-party cookie is a huge part of that business, which means it makes sense Google would want to be leading the way on whatever replaces it. Cookies, if you remember, are little snippets of code that websites use to identify… Source link

Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online. A group of ad executives and lawyers detailed an anonymous identifier on Wednesday that lets people control what ads they see on the web. The technology, called SWAN, is supported by ad-tech companies including PubMatic Inc., OpenX and Zeta Global… Source link

TipRanks 2 “Strong Buy” Penny Stocks That Could Go Boom Arguably the most controversial on the Street, penny stocks are a hot-button issue. Usually, there isn’t a lot of middle-ground with respect to these tickers priced for less than $5 apiece. Dividing market watchers into two distinct groups, both sides present valid arguments laying out the pros and cons. Sure, there is reason enough to be skeptical. Often, a cheap stock is cheap for a reason, with the low share price potentially… Source link

When Google last year said it eventually would stop supporting third-party cookies in its Chrome web browser, and that it would create more privacy-minded ad-targeting tools, marketers expected to still be able to send ads to desirable individual consumers. But the Alphabet Inc. unit this month said that it also won’t provide or use alternatives that uniquely identify people as they move across the internet. Here are five things we know about the update,… Source link

Early last week, Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google made an announcement that stunned the digital advertising world. The company said that it was planning to eliminate ad-tracking cookies (something that’s been in the works for more than a year), but it then went even further. In a blog post on Google’s website, product management head David Temkin said, “Today, we’re making explicit that once third-party cookies are phased out,… Source link

“Google, please don’t do this,” wrote the Electronic Frontier Foundation, a digital rights group, in a blog post. In the post, EFF technologist Bennett Cyphers argued that, depending on how small each cohort is and the ability for clever companies to cross-reference that data with other available information — such as your email address — it may well be possible for third parties to figure out who you are, anyway. Source link

Third-party cookies have increasingly fallen by the wayside as the public has become more protective of privacy rights in an age of algorithms and data. Some major browsers including Firefox and Safari now block third-party cookies by default, further reducing their usefulness to advertisers. And Google has already said it’s planning to do the same in its browser, Chrome. The future of tracking-based web advertising, Google argued, will be more abstract, relying less on an individual’s… Source link

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted advertising industry. And, while Mozilla’s Firefox and Apple’s Safari have already stopped supporting… Source link