Google Is Eliminating Cookies, But Investors in The Trade Desk and Magnite Shouldn’t Worry

Early last week, Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google made an announcement that stunned the digital advertising world. The company said that it was planning to eliminate ad-tracking cookies (something that’s been in the works for more than a year), but it then went even further.

In a blog post on Google’s website, product management head David Temkin said, “Today, we’re making explicit that once third-party cookies are phased out,…


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