Tag Archives: cookies

“We welcome this delay and only hope that Google uses this time to consult with the CMA as well as different parties that will be affected by the changes, including advertisers, agencies, publishers, and ad-tech and tracking solutions providers,” he said. Source link

Update: Google has now confirmed the delay, writing in a blog post that its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023. “We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection,” it writes. “Today, Chrome and others have… Source link

A logo outside the Google Store Chelsea in New York, May 28, 2021. Victor J. Blue | Bloomberg | Getty Images Google is pushing back its timeline to deprecate third-party tracking cookies from 2022 to 2023, giving the digital advertising industry more time to plan for more privacy-conscious targeted ads.  Cookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target… Source link

Google is announcing today that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year or so later than originally planned. Other browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies, but Chrome is the most-used desktop browser, and so its shift will be more consequential for the ad industry. That’s why the term “cookiepocalypse” has taken hold. In the blog post announcing the delay,… Source link

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development follows an investigation opened by the Competition and Markets Authority (CMA) into Google’s self-styled ‘Privacy Sandbox’ earlier this year. The regulator will have the… Source link

The logo of Google Chrome shown on a smartphone. Thomas Trutschel | Photothek via Getty Images LONDON — Britain’s competition regulator will have a say in Google’s plan to remove third-party browser cookies that track people online. The Competition and Markets Authority said Friday that it had secured commitments from Google to address concerns about the proposal. The CMA is worried that the plans will harm newspapers and other businesses that rely on personalized ads. Web cookies are small… Source link

Britain’s competition regulator said on Friday it had secured commitments from Google (GOOGL.O) about the tech giant’s proposal to remove third-party cookies from its Chrome browser. The Competition and Markets Authority (CMA) said the commitments were a result of action it launched against the U.S. company in January following concerns that its proposals could restrict competition in digital advertising. read more Third-party cookies are used by digital advertisers to personalise and target… Source link

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while… Source link

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights into how their efforts translate into sales (and publishers like to know how their content performs, as well). Google is obviously aware of this, and it is now looking to machine learning to ready its… Source link

Will ‘Federated Learning of Cohorts’ preserve user privacy? The jury is still out Over the years, web developers have dreamed up dozens of cute error pages to remind visitors to switch on cookies in their browsers. Most are riffs on the eponymous baked snack (“Will work for cookies”) or Sesame Street’s Cookie Monster. But the Cookie Monster may soon have fewer job opportunities – at least, that’s if Google gets its way. The internet giant… Source link