FORT WAYNE, Ind. (WPTA21) – A new report shows the world’s most popular search engine is also the most trusted global brand. Don’t believe it? Just Google it. Morning Consult puts the online giant in the top slot on it’s 15 Most Trusted Brands list. Google is followed by plenty of other tech heavyweights. PayPal, Microsoft, YouTube and Amazon round out the Top 5. The other companies that made the list range from electronics (Sony) to household… Source link
Read More »Google To Release Brand Safety Blocklists That Update Themselves Automatically
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block the sites and domains that don’t meet their brand safety standards. These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is every large technology company’s code phase for “soon-ish.” Google advertisers can already exclude specific sites, content and entire topics from… Source link
Read More »Brinker International’s Virtual Brand, It’s Just Wings, Integrates With Google To Offer New Pickup Option
“We’re dedicated to continuously improving the digital Guest experience, and It’s Just Wings has been a no-frills, virtual-only concept from the beginning with value, ease and convenience in mind to meet Guests’ needs,” said Wade Allen, senior vice president of innovation at Brinker. “Our investment in technology and integration with Google gives our Guests a new experience that allows them to control when and where they place an order and how they decide to pay, including contactless… Source link
Read More »Verizon refocuses its consumer business on the Yahoo brand – brilliant – Telecoms.com
Some bright spark at US telco group Verizon has decided all its media products should be aligned with the iconic Yahoo brand. Verizon isn’t so excited about the move that it has issued a formal press release about it, however, preferring instead to grant an exclusive interview to Axios. “Yahoo is the future of our consumer facing brand,” said Joanna Lambert, Head of Consumer at Verizon Media. “Over time, we will be moving non-Yahoo brands and centralizing them around Yahoo.” Why… Source link
Read More »China’s biggest car brand to launch rival to Tesla
The first Zeekr model will be based on the “Zero Concept” car unveiled last September by Geely-owned Lynk & Co. China’s biggest carmaker Geely is launching a premium electric car brand it hopes will take on Tesla. The Chinese company, which owns Volvo and Lotus, announced its Zeekr brand on Tuesday to tap into China’s demand for electric vehicles (EVs). It comes as Elon Musk goes on the charm offensive in China praising its plans to tackle carbon emissions. The Tesla founder has seeking to allay… Source link
Read More »OTB Acquires Jil Sander Brand – Yahoo Finance
TipRanks The Bottom Is in for These 3 Stocks? Analysts Say ‘Buy’ Never say that one person makes no difference. This past Thursday, stocks tumbled, bonds surged, and investors started taking inflationary risks seriously – all because one guy said what he thinks. Jerome Powell, chair of the Federal Reserve, held a press conference at which he gave both the good and the bad. He stated, again, his belief that the COVID vaccination program will allow a full reopening of the economy, and that… Source link
Read More »Google’s brand new redesign is a real all-rounder
Google’s simplified Workspace logos were quite the source of contention last year, with many complaining that the new, minimal icons for Gmail, Google Photos and more were just too similar. Well, it seems the company isn’t planning to reverse course any time soon – and next up for a ‘Googley’ redesign (Google’s word, not ours) is the search engine itself. The company has revealed a brand new design for mobile search, inspired by the roundness of the Google logo. Simplifying the page to… Source link
Read More »New 'Nike by Eugene' store takes the Swoosh brand back to where it all started – Yahoo Finance
TipRanks 2 “Strong Buy” Penny Stocks That Could See Outsized Gains Well, it’s official. Joe Biden is now President, and he’ll be backed – at least for the short term – by Democratic majorities in both Houses of Congress. Wall Street is taking the measure of the new Administration, and sees, among its first moves, a boost in fiscal stimulus that is likely to goose consumer spending, bump corporate profits, and provide general economic support in the first half of 2021. Covering the… Source link
Read More »Renault names former Google exec to head Alpine brand
Renault said Abiteboul would be leaving the automaker. On Monday, De Meo offered praise for Abiteboul, who, with retiring Renault Sport president Jerome Stoll, had led the automaker’s return to Formula One as a manufacturer in 2016 and scored its first podium spots under the new effort in 2020. “His remarkable work in F1 since 2007 allows us to look to the future, with a strong team and the new Alpine F1 Team identity to conquer the podiums this year,” de Meo said in a news… Source link
Read More »DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360
NEW YORK, Nov. 02, 2020 (GLOBE NEWSWIRE) — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,”… Source link
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