Tag Archives: brand

Disney (DIS) faces an ultra-competitive landscape as it gets ready to roll out its $7.99 Disney+ ad tier in December, one month after Netflix’s (NFLX) much-anticipated debut. Despite the slowdown in ad spending, analysts remain bullish on the profitability prospects of ad-supported services. That said, investors will be watching Disney’s execution carefully as the fight for ad dollars escalates. “Disney has a burden of the brand where there’s a higher expectation in the quality of the ads… Source link

Google win highlights Wpromote’s continuing growth as full-funnel media agency EL SEGUNDO, Calif., Nov. 7, 2022 /PRNewswire/ — Google crowned Wpromote their Premier Partner of the Year for Brand Awareness, a significant third-party acknowledgment of the top independent agency’s rapid ascent from performance marketing leader to full-funnel powerhouse. Wpromote Named Google Premier Partner of the Year for Brand Awareness Mike Mothner, Wpromote’s CEO and Founder, explained… Source link

At its Cloud Next conference, Google Cloud today announced that it is unifying all of its business intelligence products under the Looker brand. Google’s $2.6 billion acquisition of Looker closed back in 2020, marking the first major acquisition for Google Cloud under the leadership of Thomas Kurian. As part of this move, Google Data Studio will now become Looker Studio. “Looker is the name you’ll hear us use when talking about all of our Google Cloud business intelligence… Source link

Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link

Dear Google, I’ve been an admirer for a long time. A person has to try very hard to not know who you are. You’re popular, and you stand out with your own style and your affinity for the primary colors—red, blue, and yellow. Moreover, you know how to dress up and change yourself for the calendar occasion. I know when I’m seeing something a little different in your logo that the day has a little bit of extra meaning to it. And, in case you think I didn’t notice that you snuck in a… Source link

Welcome back to The Station, your weekly guide to everything going on in the world of transportation. Many readers of this weekly newsletter are likely enjoying a three-day weekend thanks to the Memorial Day holiday. So, this week I will keep it a wee bit shorter. Before we get started, check out the latest transportation Q&A, this time with Convoy co-founder and CEO Dan Lewis. He predicts digital freight will go mainstream within the year. Why? Lewis said: “The industry is going to contract… Source link

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Google Cloud, a distant third-place player in the public cloud market, is trying to become a one-stop shop for security with potential market-shifting acquisitions and… Source link

Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and allows advertisers to optimise existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons, and messages.  With e-commerce in APAC, especially in South-East Asia… Source link

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in the SEO community that Google uses mentions of a website as a form of link. One version of the idea is that if someone publishes a URL like… Source link

Weber’s secret weapon in its most recent quarter is one they have relied on time and time again to perform well in periods of high supply chain stress (such is the case now). Making more grills and components where the products end up being sold, says Weber CEO Chris Scherzinger. “We are the only major grill brand who makes our own grills and do it locally in the continent,” Scherzinger said on Yahoo Finance Live. Weber operates three manufacturing facilities in Illinois that handle metal… Source link