Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block the sites and domains that don’t meet their brand safety standards.
These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is every large technology company’s code phase for “soon-ish.”
Google advertisers can already exclude specific sites, content and entire topics from…
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