Tag Archives: Analytics

In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a lot to learn with large updates and it’s natural to wonder how this will affect your job or business. While we’ve not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong sign that learning Google Analytics 4 is worth prioritizing. In this complete guide, you’ll learn everything you need to know to… Source link

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while… Source link

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights into how their efforts translate into sales (and publishers like to know how their content performs, as well). Google is obviously aware of this, and it is now looking to machine learning to ready its… Source link

Google Cloud is working on a still-unnamed product — with an announcement expected this quarter — involving the sharing of data and insights across user communities in a secure and privacy-safe way. “It’s good to have powerful tools, but you also need easy access to data, because without data, those tools are not really that effective,” Debanjan Saha, vice president and general manager of data analytics at Google Cloud told CRN. “Once you have data and tools, you want to address… Source link

Don’t feel bad if you’re making mistakes in Google Analytics. Even experienced SEO professionals do. The good news is that you can learn to spot and solve them. Duplicate tags, for example, can lead to overreporting. If you have set up the wrong event or goal tracking, you may not be tracking conversions or clicks accurately. And if you don’t identify individual traffic categories, you just might be missing out on which types of traffic are successfully being driven to your website. In… Source link

Mobile operator Vodafone Group Plc (VOD.L) and Alphabet Inc’s (GOOGL.O) Google Cloud entered a strategic partnership to jointly develop data services, Vodafone said on Sunday. About 1,000 workers in Britain, Spain and the United States will be to asked by both companies to create “Nucleus”, a new cloud-based storage and analytics portal which will host Vodafone’s data. Nucleus will be capable of processing around 50 terabytes of data a day within the cloud, Vodafone said in a statement. “Both… Source link

Vodafone is teaming up with Google’s cloud division to jointly develop data services they can eventually sell to other companies, in the latest sign of convergence between the telecoms and technology sectors. Around 1,000 workers in the UK, Spain and the US will be seconded by the two companies to create a new cloud-based storage and analytics portal that will host the telecoms company’s data. Dubbed “Nucleus”, it will be capable of processing around 50 terabytes of… Source link

Google Analytics started life as a web server log analysis package developed by Urchin Software, which Google acquired in 2005. Google Analytics quickly came to dominate the website analytics space because it was offered for free at a time when site analytics software like Web Trends and Omniture cost hundreds of thousands of dollars. Practically all small sites and blogs adopted Google Analytics, because they could not afford anything else. Today, Google Analytics represents the vast… Source link

Google Cloud and Deloitte have launched a new platform for enterprises aimed at helping companies thwart cyberthreats as the global workforce has gone remote and cloud usage has exploded. The cloud-native Predictive Analytics for Cyber in Enterprises tool, or PACE, allows companies to detect and mitigate cyber threats. The platform uses Deloitte’s cyber risk quantification and risk management frameworks with Google products Chronicle, Looker and BigQuery, according to a Tuesday blog post…. Source link

PHOTO: Wander Fleur Changes to website content often go hand in hand with the need to update analytics tags. Marketers are well familiar with this task. With the introduction of Google Analytics 4, Google introduced enhanced measurement, which has the potential to make these updates much, much easier.  How Tagging Links and Buttons Have Changed Back when analytic solutions were first introduced, adding events required proactive planning of any analytic tags before launching a site. This… Source link