Tag Archives: advertisers

What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled on their accounts. The email stated starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via Twitter, advertisers quickly took to numerous social media outlets to share their concerns over the new update. What’s… Source link

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK, January 05, 2023–(BUSINESS WIRE)–Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and… Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: A major soccer tournament taking place this year in Qatar. This year the event takes place in November, overlapping with the peak retail-buying season. Many of this year’s soccer games will take place during work … Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: A major soccer tournament taking place this year in Qatar. This year the event takes place in November, overlapping with the peak retail-buying season. Many of this year’s soccer games will take place during work … Source link

Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: The major soccer tournament takes place this year in Qatar. This year the worldwide event takes place in November, overlapping with the peak retail-buying season. Many of this year’s World Cup soccer games will take … Source link

[unable to retrieve full-text content]Microsoft Looks For Unusual Opportunities For Advertisers, Finds …  MediaPost Communications Source link

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions. Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners. Google announced these updates during Advertising Week New York, along with several other… Source link

Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its… Source link

Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly, the… Source link

NBCUniversal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to inventory from the network’s streaming service Peacock, which launched in 2020. Recommended articles … Source link