Tag Archives: adtech

Google and Meta are being investigated by antitrust regulators in the EU and UK over “Jedi Blue” — a deal between the two firms that critics say allowed them to block smaller tech companies from gaining a foothold in the online ad market. In a press statement, the European Commission said it was concerned that the September 2018 agreement “may form part of efforts to exclude ad tech services competing with Google’s Open Bidding programme, and therefore restrict or distort… Source link

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that offers creative tools for various Google platforms, for more than $100 million, as it seeks to widen its offerings beyond social media. Newsletter… Source link

Australia’s competition watchdog is the latest to push for legal powers to curb Google’s dominance in the adtech sector. It has made the call as it published its final report on an inquiry examining competition concerns in the digital advertising sector. In the report, the Australian Competition and Consumer Commission (ACCC) concludes that new regulatory solutions are needed to address Google’s dominance and competition to the adtech sector — “for the benefit of businesses… Source link

The European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business. The European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around the Alphabet Inc…. Source link

A sign is seen at the entrance to the Google retail store in the Chelsea neighborhood of New York City, U.S., June 17, 2021. REUTERS/Shannon Stapleton BRUSSELS, June 18 (Reuters) – Alphabet (GOOGL.O) unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, said people familiar with the matter. It would mark a new front by the EU competition enforcer against… Source link

Alphabet Inc.’s GOOG -1.27% Google is nearing a settlement of an antitrust case in France alleging the company has abused its power in online advertising, and is likely to pay a fine and make operational changes, people familiar with the matter said. The French case, which hasn’t been previously disclosed, is one of the most advanced in the world looking at Google’s dominance as a provider of tools for buying and selling ads across… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link

Ari Paparo, CEO of Beeswax, is one of the most recognizable names in ad-tech Twitter, with his insightful (and often acerbic) commentary making him essential reading for those who want a cutting-edge commentary on the space:    GDPR jail would be awesome. I’d know everyone, we could all wear blue blazers in the yard, and in our free time the inmates could get together to start an ad network. — Ari Paparo (@aripap) August 14, 2019 Ahead of the announcement that his company is soon to be… Source link

Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of Internet users’ information to target ads. The complaints argue that behavioural ads are both harmful and unlawful. Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action. Ireland did open a probe… Source link