EU and UK launch antitrust investigation into Google and Meta’s adtech dealings

Google and Meta are being investigated by antitrust regulators in the EU and UK over “Jedi Blue” — a deal between the two firms that critics say allowed them to block smaller tech companies from gaining a foothold in the online ad market.

In a press statement, the European Commission said it was concerned that the September 2018 agreement “may form part of efforts to exclude ad tech services competing with Google’s Open Bidding programme, and therefore restrict or distort…


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