Tag Archives: adtech

Eric Risberg/AP Sundar Pichai, CEO of Google and Alphabet, takes part in a discussion at the Asia-Pacific Economic Cooperation (APEC) CEO Summit Nov. 16, 2023, in San Francisco. Washington CNN  —  … Source link

Litigation against Google and its parent entity Alphabet being brought in the U.K. on behalf of thousands of digital publishers — seeking up to £13.6 billion (~$16.3 billion) in damages on their behalf for alleged anti-competitive behavior related to Google’s adtech practices — has been filed with the Competition Appeal Tribunal (CAT). “The claim alleges that Google abused its dominant position in the market for online advertising, earning super-profits for itself at the… Source link

Litigation against Google and its parent entity Alphabet being brought in the UK on behalf of thousands of digital publishers — seeking up to £13.6 billion (~$16.3BN) in damages on their behalf for alleged anti-competitive behavior related to Google’s adtech practices — has been filed with the Competition Appeal Tribunal (CAT). “The claim alleges that Google abused its dominant position in the market for online advertising, earning super-profits for itself at the expense of the… Source link

Business Facing antitrust scrutiny, tech giant has resisted breaking up its ad-tech operations, which feed into Google’s larger ad business Source link

BRUSSELS, Oct 13 (Reuters) – Alphabet (GOOGL.O) unit Google could face EU antitrust charges next year over its digital advertising business, putting the company at risk of its fourth fine in the EU of more than a billion euros, people familiar with the matter said on Thursday. Google’s ad business, which generated over $100 billion in sales last year, is Alphabet’s biggest moneymaker. It accounted for about 80% of annual revenue, despite efforts over the past decade to push into selling… Source link

Register now for FREE unlimited access to Reuters.com Register BRUSSELS, Sept 13 (Reuters) – Alphabet unit Google (GOOGL.O) will face damages claims for up to 25 billion euros ($25.4 billion) over its digital advertising practices in two suits to be filed in British and Dutch courts in the coming weeks by a law firm on behalf of publishers. Google’s adtech has recently drawn scrutiny from antitrust regulators following complaints from publishers. read more The French competition watchdog… Source link

More antitrust litigation targeting Big (ad)Tech: Google is being sued in the U.K. and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who claim they have been harmed by anti-competitive adtech practices. Per Reuters, publishers are seeking up to €25 billion in damages from Google for lost ad revenues via the litigation. Google’s adtech stack — and certain other ad-related practices  — are currently under investigation by both… Source link

The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to Reuters.com Register BRUSSELS, Sept 9 (Reuters) – EU antitrust regulators have broadened the scope of their investigation into Alphabet (GOOGL.O) unit Google’s digital advertising business by taking over the Portuguese competition watchdog’s probe into the same issue. While the European Commission kicked off its… Source link

DirecTV and Yahoo are getting cozy with a strategic partnership to unlock the full potential of addressable TV and streaming inventories. The tie-up will see Yahoo become the exclusive one-stop demand-side platform for advertisers wishing to access the video programming distributor’s content, permitting different ads to be shown to different households while they watch the same program. The pairing aims to restore order to an increasingly fragmented TV… Source link

The UK’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. (That deal also features in a major antitrust complaint against Google’s adtech over the pond, led by the US State of… Source link