Tag Archives: Ads

5 Great Bing Ads Releases You Don’t Want to Miss

5 Great Bing Ads Releases You Don’t Want to Miss

Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will help you be more successful. In this post, we’ll review five new Bing Ads releases and how they can help ensure you keep your campaigns up-to-date and running smoothly. 1. Bing’s Dynamic Search Ads Dynamic search ads use the content on your website to automatically create ads and target… Source link

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Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. Purchase intent is determined based on user signals across Bing, MSN, and other Microsoft services. These curated lists can… Source link

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Bing Ads Editor now supports separate ads for search and MSN.com native ads

Bing Ads Editor now supports separate ads for search and MSN.com native ads

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search and native ad environments, advertisers can now create ads specifically for native inventory on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” says Bing Ads… Source link

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