Tag Archives: Ads

Google to ban ads on coronavirus conspiracy stories

Google CEO Sundar Pichai Pradeep Gaur | Mint | Getty Images Google next month will ban publishers from using its ad platform to show advertisements next to content that promotes conspiracy theories about Covid-19. It will also ban ads that promote those theories. In cases where a particular site publishes a certain threshold of material that violates these policies, it will ban the entire site from using its ad platforms. Google already prohibits ads from running against content that makes… Source link

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Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads – Social Media Today

Google continues to add new tools to help businesses shift into digital marketing, as many look to replace operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First off, Google’s launching a new beta program for image extensions, which will enable advertisers to include product visuals in search ads.

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Google cracks down on ads for stalkerware.

Google’s office in New York on June 3. Drew Angerer/Getty Images On the popular Netflix series You, a stalker accesses his girlfriend’s texts by stealing her phone. (To the woe of viewers, she fails to unsync the missing device from her iCloud account before replacing it.) Later, he installs spyware on his neighbor’s phone to read her text messages and track her whereabouts. Though it’d be nice to pretend… Source link

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Google pledges not to use Fitbit health data to target ads

With the clock ticking on a European Commission probe into Google’s $2.1 billion bid for Fitbit, the tech giant offered regulators a concession late Monday, agreeing not to use Fitbit’s trove of health data to help target ads. Google had been staring down the possibility of a sweeping antitrust investigation by European regulators that was the latest in a series of probes into its deal with Fitbit announced last November. But the tech giant had a potential way to avoid the full thrust… Source link

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Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search… Source link

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