Bing Ads Editor now supports separate ads for search and MSN.com native ads

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search and native ad environments, advertisers can now create ads specifically for native inventory on MSN.com in bulk using the tool.

“Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” says Bing Ads…