Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media.
A year later, Performance Max exited beta. And fast-forward another year to today, and Performance Max has quietly become the fastest growing and potentially most controversial product in the Google portfolio.
For Google, Performance Max is a compass that always points true north, or toward ROAS. But from the marketer…
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