Taylor Swift’s brand is a bonafide business — and her new album proves it.
On Friday, the singer-songwriter released her fourth studio album in three years, titled “Midnights.” The album generated so much demand that it crashed the Spotify (SPOT) platform upon its debut with nearly 8,000 outages reported on Downdetector shortly after midnight.
Prior to the album’s release, Swift delivered an intentional marketing campaign complete with viral TikTok videos, which have amassed more than 80…
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