Taylor Swift’s brand is a bonafide business — and her new album proves it. On Friday, the singer-songwriter released her fourth studio album in three years, titled “Midnights.” The album generated so much demand that it crashed the Spotify (SPOT) platform upon its debut with nearly 8,000 outages reported on Downdetector shortly after midnight. Prior to the album’s release, Swift delivered an intentional marketing campaign complete with viral TikTok videos, which have amassed more than 80… Source link
Read More »Google drops ‘Go’ branding from lightweight Gallery Go app
Later this year, YouTube Go will shut down after being deemed no longer necessary. In a possible sign of things to come, Google’s “Gallery Go” app this week lost its “Go” branding. Android Go debuted in 2017 (8.0 Oreo) as a version of the operating system optimized for lower-end hardware. This initiative extended to first-party apps that were redesigned for the OS variant. The initial wave of apps that appended “Go” to the name included Google Search, Assistant,… Source link
Read More »We Asked Branding Experts for Their Opinion
The branding community has spoken, and majority rules: Google Suite’s new logos look like they got dressed in the dark. In early October, Google rebranded G Suite to Google Workspace, because even Google is aware that there’s no line between work and home life right now. ICYMI, Gmail, Docs, Meet, etc., are now nearly indistinguishable. I gave it over a month, but I’m still confused about why Google, a trillion dollar company as of January, with access to the best branding… Source link
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