“Calm down.”
That’s Magnite CTO Tom Kershaw’s advice, dished out at the IAB’s virtual Annual Leadership Meeting on Tuesday.
“If a single blog post from one company about not supporting something sends us all into a frenzy where we think we’re going to lose our minds – perhaps we’re falling off track,” Kershaw said.
That’s a reference to Google’s announcement last week that it won’t be supporting email-based identifiers on the open web.
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