IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds’

IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds’

Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon

“Calm down.”

That’s Magnite CTO Tom Kershaw’s advice, dished out at the IAB’s virtual Annual Leadership Meeting on Tuesday.

“If a single blog post from one company about not supporting something sends us all into a frenzy where we think we’re going to lose our minds – perhaps we’re falling off track,” Kershaw said.

That’s a reference to Google’s announcement last week that it won’t be supporting email-based identifiers on the open web.

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