How Google’s ad tracking decisions could reshape digital advertising

Google LLC’s decision to stop tracking individual web browsing activity in its products and services marks a notable shift for the digital advertising market, but analysts said the move aligns with a broader push by consumers and regulators for more data privacy.

Tracking third-party web activity has also become less necessary for Google’s business over time. Although the Alphabet Inc. unit derives most of its revenue from advertising (81.2%), the vast reach of its search and other…


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[unable to retrieve full-text content]You can’t escape it now — Gemini is officially part of …

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