Tag Archives: reshape

Deshaun Watson-Cleveland Browns trade will reshape league

Immediately after the details of Deshaun Watson’s trade to the Cleveland Browns came together on Friday, the long-term ramifications on the NFL began to buzz through front offices and the league’s agent community. The reworked contract? Far richer and more alarming in structure than anyone expected. The trade package netted by the Houston Texans for Watson? Definitely smaller than anticipated. But the legacy of it all? There was little doubt in anyone’s mind: This was a moment of… Source link

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How an uptick in gaming M&A could reshape the media landscape

The gaming industry has been at the epicenter of billion-dollar dealmaking this year as game publishers seek to increase their scale amid tight competition in the high-growth category of digital entertainment. Marketers can expect to have a bigger role in the industry as those publishers work to diversify their revenue with advertising sales. Game developer Take-Two Interactive started the year with a bang by agreeing to buy mobile gaming… Source link

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Democrats’ draft antitrust bills could reshape Apple, Amazon, Google, Facebook

U.S. House Impeachment manager David Cicilline (D-RI) speaks on the second day of former President Donald Trump’s second impeachment trial at the U.S. Capitol on February 10, 2021 in Washington, DC. congress.gov via Getty Images A group of House Democrats is circulating discussion drafts of antitrust bills that would force the biggest tech companies to change parts of their business models and curtail large acquisitions, according to copies obtained by CNBC. While the drafts could still change… Source link

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How Google’s ad tracking decisions could reshape digital advertising

Google LLC’s decision to stop tracking individual web browsing activity in its products and services marks a notable shift for the digital advertising market, but analysts said the move aligns with a broader push by consumers and regulators for more data privacy. Tracking third-party web activity has also become less necessary for Google’s business over time. Although the Alphabet Inc. unit derives most of its revenue from advertising (81.2%), the vast reach of its search and other… Source link

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