Google search result quality getting worse due to ‘SEO spam’: study

Google search result quality getting worse due to ‘SEO spam’: study

The quality of Google’s search engine results has “gotten worse” due to rampant spam, according to a study out of Germany.

The findings were based on a year-long analysis of 7,392 product review queries — such as “best headphones” and “best alphabet toys” — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the…


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