Tag Archives: spam

New updates to address spam and low-quality results

New updates to address spam and low-quality results

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and connecting people with high-quality websites. Today we’re announcing key changes we’re making to improve the… Source link

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Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics

Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics

Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. The company says that it is doing a better job of downranking content that exists only to summarize other content — which can sometimes be normal SEO stuff but is also increasingly a job for generative AI tools — and in combatting some of the tricks people use to trick its ranking systems.

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Google search result quality getting worse due to ‘SEO spam’: study

Google search result quality getting worse due to ‘SEO spam’: study

Business By Thomas Barrabi Published Jan. 22, 2024, 11:24 a.m. ET The quality of Google’s search engine results has “gotten worse” due to rampant spam, according to a study out of Germany. The findings were based on a year-long analysis of 7,392 product review queries — such as “best headphones” and “best alphabet toys” — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the… Source link

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Google search reels from AI spam, algorithm update for ‘worst results’ in at least 14 years: SEO executive

Google search increasingly looks like it just isn’t working the way it used to.  The search engine that has become a 21st century staple in virtually everyone’s lives, used billions of times a day, is struggling with the unintended consequences of a recent update. Basically, it’s all spammed up. Welcome to web search’s junk mail era.  “It’s the worst quality results on Google I’ve seen in my 14-year career,” says Lily Ray, senior director of search engine… Source link

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Google to shut down spam backdoor for political campaigns

Google to shut down spam backdoor for political campaigns

Google launched the program last September in response to Republican accusations that the company’s algorithms disproportionately flag conservative fundraising emails as spam. The program allowed candidates, political party committees, and leadership political action committees to sign up with Google to make their messages exempt from the company’s spam detection systems.  “We will keep investing in spam-filtering technologies that protect people from unwanted messages while still… Source link

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Google Ads invites being abused to push spam, adult sites

Google Ads invites being abused to push spam, adult sites

Google Ads invites are being abused to deliver email messages promoting spam and sex websites to users who are otherwise not necessarily using Google advertising platforms. The Google Ads platform allows advertisers to create advertising campaigns on publisher partner’s web sites and in Google search results. The recently seen widespread campaign involves threat actors using the Google Ads admin interface to send bulk email invitations that, coming from Google, bypass recipient spam… Source link

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FEC dismisses RNC complaint that Google’s spam filters were biased against conservatives

FEC dismisses RNC complaint that Google’s spam filters were biased against conservatives

Washington CNN  —  The Federal Election Commission has tossed out claims by the Republican National Committee that Google’s spam filters in Gmail are illegally biased against conservatives, according to an agency letter obtained by CNN. The decision resolves a joint FEC complaint filed last year spearheaded by the RNC that alleged Gmail’s automated filters had sent Republican fundraising emails to spam at a… Source link

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Google December 2022 link spam update done rolling out

Google December 2022 link spam update done rolling out

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines. Google wrote that this launch “may change as… Source link

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