Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October, though historical data will remain available.
This announcement was quietly rolled out via an update to a Google Analytics help page.
The update was spotted by Charles Farina of Adswerve, who shared his discovery on LinkedIn:
The notice reads:
“On 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting…
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