AppLovin goes public as it bets on the casual female gamer, apps that aren’t ‘addictive’

AppLovin (APP), which makes and markets mobile games, started trading on the Nasdaq on Thursday after pricing at $80 per share Wednesday and was down 18.5% by the close of the market.

With mobile games like “Save the Girl,” “Yes That Dress,” “Fruit Clinic” and “Nails Done,” AppLovin has carved out a space away from traditional gaming ecosystems dominated by the likes of Activision (ATVI), Sony (SONY), and Nintendo that attract “the male-centric, usually skewing younger gamer,” AppLovin…


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