AppLovin (APP), which makes and markets mobile games, started trading on the Nasdaq on Thursday after pricing at $80 per share Wednesday and was down 18.5% by the close of the market. With mobile games like “Save the Girl,” “Yes That Dress,” “Fruit Clinic” and “Nails Done,” AppLovin has carved out a space away from traditional gaming ecosystems dominated by the likes of Activision (ATVI), Sony (SONY), and Nintendo that attract “the male-centric, usually skewing younger gamer,” AppLovin… Source link
Read More »AppLovin goes public as it bets on the casual female gamer, apps that aren’t ‘addictive’
