Google Works to Bring Cookieless Marketing and Privacy Future Into Focus

A person holds a frosted cookie with the words "Google FAQ here; you have a new number" other words are cut off because a piece of the cookie is missing


PHOTO:
Chris Wetherell

Cliffhangers work well for keeping TV show fans mesmerized. For digital marketers, cliffhangers bring more anxiety than anticipation.

Last year Google introduced a doozy of a cliffhanger when it announced Sandbox, a two-year research initiative to eliminate third-party cookies from its Chrome browser.

Last week Google revealed a browser extension containing an API called Federated Learning of Cohorts or “FLoC” — a nickname pronounced as “flock.” FLoC…


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