Tag Archives: Cookieless

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution to drive campaign personalisation, performance and measurement.   Yahoo ConnectID now reaches over 290 million addressable users globally, up 40 million since the start of the year. The solution is… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. “Two industry changes are accelerating adoption of Yahoo… Source link

The looming deprecation of the third-party cookie has created a market opportunity for savvy ad technologists—and Yahoo hopes to capitalize on it. Recommended articles … Source link

PHOTO: Chris Wetherell Cliffhangers work well for keeping TV show fans mesmerized. For digital marketers, cliffhangers bring more anxiety than anticipation. Last year Google introduced a doozy of a cliffhanger when it announced Sandbox, a two-year research initiative to eliminate third-party cookies from its Chrome browser. Last week Google revealed a browser extension containing an API called Federated Learning of Cohorts or “FLoC” — a nickname pronounced as “flock.” FLoC… Source link