Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization
NEW YORK, October 14, 2021–(BUSINESS WIRE)–Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and…
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