Tag Archives: Campaigns

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next… Source link

Google launched the program last September in response to Republican accusations that the company’s algorithms disproportionately flag conservative fundraising emails as spam. The program allowed candidates, political party committees, and leadership political action committees to sign up with Google to make their messages exempt from the company’s spam detection systems.  “We will keep investing in spam-filtering technologies that protect people from unwanted messages while still… Source link

Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link

The program, as described in a proposal from attorneys from Google, would allow emails from federal campaigns and committees in the program “that meet objective security criteria” and do not otherwise break Gmail’s terms of service to “not be affected by forms of spam detection to which they would otherwise be subject” and automatically land in a user’s inbox. These political senders’ emails would continue to be directly routed to users’ inboxes, unless or until a user opts… Source link

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before a Performance Max campaign goes live. In addition, newly added explanations will help answer questions regarding a campaign’s performance after launch. Here are all the details about the four new features for Performance Max campaigns. Google Ads Performance Max Campaigns: 6 New Features 1…. Source link

More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps target customers that are most likely to convert. Its automation capabilities have made it an inviting option for those looking to enhance their search campaigns. “It’s a new goal-based campaign that aims to increase online sales, generate more leads and drive more store visits to physical business locations,” said Rodney Ip, global product lead of Google Ads,… Source link

APAC-wide alliance builds on Yahoo and Near’s partnership in Australia and New Zealand, which delivered proven successes for clients Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data with Yahoo’s omni-channel demand-side platform (DSP) and suite of… Source link

Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization NEW YORK, October 14, 2021–(BUSINESS WIRE)–Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and… Source link

In the days leading up to yet another expected confrontation between Big Tech leaders and regulation-touting Congressional members, two of the three participating companies took conciliatory actions to lower the temperature. Facebook Inc. FB, +1.18%, vilified by lawmakers and privacy advocates as a font of misinformation on vaccines, pulled an about-face last week: It is in the process of eradicating misleading content from its digital platforms while directing 50… Source link

“This is an industry that built itself around Facebook and Google, and that rug has been pulled out from underneath them,” said Tim Cameron, a Republican digital strategist. “I wouldn’t be surprised to see layoffs on the digital side of the industry, as well as shifting to doing different types of work, like digital firms adding more mail or other traditional media to what they do.” The lingering pause on ads comes at a particularly painful moment for campaigns and party… Source link