Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads.
Taboola’s native edge. Taboola specializes in native ads which can be found on popular sites like CNN and MSN. The ads typically look like part of the website and can be informative or entertaining.
However, shares of Taboola have fallen…
Source link
