Paul Sigaloff.
Yahoo has unveiled a slew of product improvements across its omnichannel platform and proprietary identity solutions as part of its 2023 NewFront presentation.
In 2023 new product highlights include true measurement of TV alongside digital with new partnership with Samba TV; expansion of the only future-proofed identity solution ConnectID; a more sophisticated omnichannel platform streamlining media buying across channels; and easier access to Web3 technologies for…
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