Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a press release says.
This will address nonaddressable inventory in the Yahoo DSP, and will combine with Yahoo’s cookieless identity solution, Yahoo ConnectID, in order to work.
Yahoo first rolled out Next-Gen Solutions last summer, which allowed for audience reach and monetizing independent of mobile app IDs.
Now…
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