Yahoo Australia has launched a major marketing campaign for its search engine in an attempt to gain a greater share of the market which is heavily dominated by Google.
The Yahoo Search for Change campaign, developed by CHE Proximity, plays into consumers’ privacy concerns and reminds them they have a choice with which search engine they can use.
According to reports, Google more than 90% of the search engine market in Australia.
The push comes a week after Verizon announced it is…
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