Tag Archives: campaign

[unable to retrieve full-text content]Atlantis, the Palm surges 1,039% ROI with Yandex Ads  Campaign Middle East Source link

Image Credits: Vertigo3d / Getty Images Google researchers say they have evidence that a notorious Russian-linked hacking group — tracked as “Cold River” — is evolving its tactics beyond phishing to target victims with data-stealing malware. Cold River, also known as “Callisto Group” and “Star Blizzard,” is known for conducting long-running espionage campaigns against NATO countries, particularly the United States and the United Kingdom. Researchers believe… Source link

[unable to retrieve full-text content]Brands for Less opts for Yandex Ads for better business outcomes …  Campaign Middle East Source link

SAN FRANCISCO–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

SAN FRANCISCO, January 31, 2023–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

Google has announced a new initiative aimed at addressing the spread of misinformation in India, which has been blamed for the rise of violence in the country.  The latest initiative from Google’s subsidiary, Jigsaw, will use a “prebunking” video feature in an effort to stop false claims before they become more widespread, according to Reuters.  Jigsaw is also working with partners such as the German-based pro-democracy organization Alfred Landecker Foundation and… Source link

False information has been blamed for inciting violence ‘Pre-bunking’ videos aim to stop misinformation spreading India trial follows studies in parts of Europe STOCKHOLM/LONDON, Dec 6 (Reuters) – Google’s (GOOGL.O) Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence, a top executive said. The initiative will use “prebunking” videos – designed to counter false claims before they become… Source link

LONDON: TikTok will begin requiring accounts belonging to US government departments, politicians and political parties to be verified and will ban videos aimed at campaign fundraising, the short-form video app said on Wednesday.The move comes as TikTok, owned by China’s ByteDance, and other social media platforms are working to clamp down on political misinformation ahead of the US midterm elections in November, after years of being criticized for allowing such content to flourish on… Source link

Google is launching a pilot program to keep emails from political campaigns from going to users’ spam folders this week, the company told Axios. Why it matters: Gmail users may start seeing a lot more political emails in their inboxes, partly a result of Google bowing to pressure from conservatives who claimed the company marked Republican emails as spam more often than others. What’s happening: Google asked the Federal Election Commission in June if a program that would let campaigns emails… Source link

AT&T (T) CEO John Stankey has a message to rival T-Mobile: Cut the nonsense when advertising to seniors. “They issued some statements and went out into the market with some communications that were inaccurate and not true,” Stankey told Yahoo Finance Live at the Goldman Sachs Communacopia + Technology Conference this week (video above). T-Mobile (TMUS) — long seen as a clever marketer of its wireless brand — recently launched a campaign dubbed “Verizon and AT&T Ban Senior Discounts.” The… Source link