Credit: Portuguese Gravity via Unsplash.
Yahoo is offering a global carbon-neutral private marketplace (PMP) with its new Scope3 partnership.
Advertisers buying through the Yahoo SSP can now buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
Using Scope3 can help reduce the impact of the digital media and advertising industry’s carbon footprint due to the complexity of digital ad supply chains and the sheer…
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