NEW YORK–(BUSINESS WIRE)–Yahoo and Lowe’s One Roof Media Network today announced a partnership to power robust off-site media experiences for Lowe’s diverse roster of brand advertisers. Launched in October 2021, Lowe’s One Roof Media Network is a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement.
Through the partnership, Yahoo has integrated its demand-side platform…
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