Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection
Contextual segments provide additional relevancy and reach in ID-less CTV app environments
RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns….
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