WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions will continue in the official WordPress Slack channel.
Google FLoC
Being able to track what people are interested in by using third party cookies is lucrative for Google. Ads targeted by user interest are said to convert at a higher rate are are thus more valuable to both advertisers and Google…
Source link
