Google Cloud is having some success when it comes to landing ad tech companies as new customers, but the companies that choose Google to manage their computing infrastructure are making a tricky bargain.
Google recently struck deals with 33Across, a publisher monetization company, and a crypto-marketing startup, Permission.io, to help power their businesses. In this way they are relying on the No. 1 internet ad company, while also competing in areas that overlap. This dynamic…
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