Why Do Aggregator Sites Outperform The Original Source On Google?

This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes:

“How can article aggregator sites outperform the original source?

Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web.

Yet RSS aggregator sites URLs are indexed, even knowing it’s 100% duplicate content.

Why does Google index them, knowing their duplicate content and how can they possibly outperform the original…


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