In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or domain name were not linked to his site. What he wanted to know was if those mentions of his domain and brand name could pass some sort of signal.
John Mueller’s answer was clear and without ambiguity.
Brand Mentions
The person asking the question brought up the topic of domain name mentions and if Google uses them…
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