A week before Lorraine Twohill applied to engineering school in her native Ireland, she found herself reviewing a brochure about a new degree called international marketing. Its promise of a year studying abroad led the math whiz to swap engineering for marketing.
The last-minute shift three decades ago broke the heart of her father, a math teacher, but changed her life. Her studies at Dublin City University and year abroad in Spain put her on a path to become the chief marketing officer at…
Source link
