The search results a person sees today may be influenced by things they looked up in Google weeks, months, or even years ago.
A user’s past is said to follow them around on Google, with the data being used by search algorithms to serve personalized results.
If that’s true, it means users are likely not seeing identical SERPs for the same query, as ranking positions for URLs could vary from one person’s search to another’s.
This chapter will investigate the claims around user search…
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