What The Joint Industry Committee Means For Ad Measurement 01/10/2023

What The Joint Industry Committee Means For Ad Measurement 01/10/2023

What The Joint Industry Committee Means For Ad Measurement 01/10/2023

OpenAP, an advanced advertising company, worked with
national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The
deal, announced Monday, aims to create the certification by the 2024 upfront.

The Joint Industry Committee (JIC), …




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