Mission critical for jump-starting Burger King’s sales in 2022 will be executing on a new plan internally known as “reclaiming the flame” — or bringing back the Whopper brand to its former glory days.
Rallying the troops by paying homage to BK’s flame-grilled roots, the plan focuses on better marketing of the Whopper sandwich, fewer coupons for it and making it easier for workers to build the sandwich as to get diners in and out of the drive-thru faster.
“We felt it was important to invest…
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