Walmart and Yahoo are continuing their holiday shopping-related partnership, leaning into new augmented reality (AR) and digital opportunities, Retail Dive reported Monday (Dec. 6).
The companies have added a new game, “Play for Joy,” on Instagram, letting users play a claw machine and grab as many virtual Walmart gifts as they can before a timer is up, according to the report.
In addition, there is a video series with lifestyle influencer Taryn Newton, which will allow shopping through…
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