Vital Farms raised egg prices ‘reluctantly and in small amounts’: CEO

Vital Farms raised egg prices ‘reluctantly and in small amounts’: CEO

Vital Farms (VITL) CEO Russell Diez-Canseco says the recent spike in egg prices, up more nearly 60% year-over-year, is “a head scratcher.”

“Over the course of 2022, we certainly saw inflationary impacts to our key inputs like the grains we feed our girls [hens] and the diesel fuel that the truckers use to fuel their trucks as they deliver the eggs to the grocery stores,” Diez-Canseco told Yahoo Finance. “Our approach to price increases has been to take them reluctantly in small amounts.”

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